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Ernie Ball has been in the music business since the 1960s. It all started with making custom sets of lighter-gauge guitar strings, so guitarists could make their axes easier to play. After fruitless attempts to interest major guitar manufacturers in a lighter set of strings, Ernie Ball decided to start making his own. As time went by, Ernie Ball started making other accessories, including guitar cables. Made from high-quality materials and thoughtful design, Ernie Ball cables are extremely durable, functional, and stylish. The guitarists here at Sweetwater are confident — you can’t go wrong with an Ernie Ball cable!